Consumers exchange opinions and share reviews about businesses online every minute. Consumers find 97% of local business info on the internet, so you should be able to see what they are saying and engage.
Reputation management allows you to be in control of your online presence by maintaining your business listings, monitoring and managing reviews, watching what your competitors are doing, and many other things you need to do.
Consumers find 97% of local business info on the internet, so you should be able to see what they are saying and engage.
GMB (Google My Business) determines 19% of your Google ranking. When GMB profiles are well maintained, they receive 5x more views than when they are incomplete. An optimized GMB listings includes:
Your Google ranking is influenced by Google reviews to the tune of 13.1%. Prominence on Google considers:
You must do!
Manage their online reputation from one place. Save time money and energy
Be found by customers through accurate listings and ensure its correct
Take notice of what’s being said online and take part in online communication
See how the information about your business is presented across the major directories and citations. In order to be found on Google, your listings are vital. Protect it to manage it
Keep an eye on your competition online so you can build a marketing plan to gain more customers.
Save time by monitoring and analyzing your social media strategy using one platform.
Stay on top of reviews on Yelp, Facebook, and Google+ as well as many other sites (such as TripAdvisor, RateMD, Cars.com, etc.) that are relevant to your industry.
Get feedback from thrilled customers, and make sure that negative reviews are anonymous.
Discover what people are saying about your business from news sites, blogs, and social networks.
Review sites have revolutionized word-of-mouth marketing. People are flocking to social media platforms such as Facebook, Yelp, and Google more frequently to both laud and critique local businesses.
Many companies, however, find that keeping up with customer feedback is a major time sink, and understanding how to respond appropriately is a source of confusion and frustration.
It is no longer the same old reputation game. Today, 84% of people trust online reviews more than recommendations from friends. Oftentimes people trust strangers for unbiased opinion because the pace of internet activity is too fast to consult friends about each and every purchase.
It means that a negative review can be devastating to a business’s reputation, as it sits waiting to dissuade anyone who is researching the company. On the other hand, positive customer reviews provide reassurance that a customer made the right choice, and encourage them to convert.
Your business is notified when new reviews are posted about it on any of the many social and review platforms across the internet.
When businesses fail to monitor customer feedback, they may miss negative feedback from their customers and miss out on the marketing opportunities that positive reviews present.
As a business, you will need a solution that allows you to monitor and respond to every review. Prospects are reading both customer reviews and your response.
Yelp alone receives over 26,000 reviews per minute every day-that’s over one every 2 seconds. The challenge of monitoring all the feedback generated online is daunting for local businesses, which need assistance.
Responding to reviews is an essential part of managing a company’s reputation. As well as building a positive online presence, responding to online reviews encourages other customers to leave their feedback and engage with your business.
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